OnBoard is the number 1 rated board management software for organizations across the globe.
Overview
To better showcase its value proposition, tell its brand story, and move towards improving conversions, OnBoard embarked on a site redesign journey.
Approach
I reshaped much of the site structure, optimizing both existing user pathways and creating new ones that allow OnBoard to speak more directly to customer's pain points. To develop the visual direction of the site, I actively engaged OnBoard's team in the process, ensuring that the brand evolved in a manner tailored to the company's core.
Outcomes
• 15-20% increase in the number of pages visited and time spent on site
• 10% decline in bounce rates
To learn about the full project journey, let's talk.
